At the Shanghai Auto Show in April 2011, Volvo car Corporation visualises a masterpiece of Scandinavian style for car consumers with exquisite tastes.
The Concept Universe could be a massive, luxurious sedan with a replacement human-centric style language that honours the attractive lines of classic Volvo models.
'The Concept Universe offers the planet a sneak preview of what individuals will expect from our next top-of-the-line sedan,' says Stefan Jacoby, President and CEO of Volvo car Corporation.
Volvo carCorporation's long-term strategy is to be a successful, actually world company with merchandise designed around our customers' wants and lifestyle.
Scandinavian style is concerning understanding and caring concerning individuals. Volvo car Corporation aims to be the complete that best interprets what consumers of contemporary luxury cars need.
The Concept Universe has been designed to spark a subconscious need and a sense of eternal beauty.
It moves towards the long run with its coupe-like roofline and modern, solid rear, however it additionally echoes Volvo's proud heritage by borrowing style cues from classic models of the past.
'Just like fine luxury product, this style feels handcrafted and sturdy enough to face the take a look at of your time,' says Peter Horbury, vice chairman style at Volvo automobile Corporation. 'We can compete with the most effective with our special quite Scandinavian style. it's unmatched in performance and technology, however while not superficiality or complication.'
User-focused and pure
The interior of the Concept Universe may be a snug, cultivated atmosphere that's additionally user-focused and refreshingly uncomplicated. it's driver-orientated within the front and comfortably relaxed within the rear.
The in-command driver atmosphere has intuitive controls and a touch-screen that approaches the hand when the driving force reaches towards it - with everything operated from a seat that's galvanized by ultra-comfortable chairs.
Passengers within the rear seat are embraced by pure comfort. the inside moulds into the rear seat and becomes a part of the seating atmosphere.
The dynamic feel and also the dark color theme of the front seats fades seamlessly towards the rear till it totally transforms into a light-weight rear seat haven of calmness. Concept Universe is choked with classic forms, materials and textures, used with a twist to make a special up to date luxury expertise.
'The Concept Universe is exceptionally refined, however with all the simplistic assets that build Volvo champions of the uncomplicated. there's a growing appreciation for this ingenious mix of style and technology among fashionable luxury car patrons. This trend paves the approach for our success. we tend to are convinced that our special whole of luxury contains a nice future,' Peter Horbury concludes.
'Our aim is to be the whole that best understands what patrons of contemporary luxury cars wish. we tend to are wanting to hear what the foremost demanding Chinese customers think about this luxury concept. Later, we'll show the planning in Europe and therefore the united states so as to bring it into the worldwide context that we tend to are aiming for with all our car models,' says Stefan Jacoby, President and CEO of Volvo car Corporation.
Source - Volvo
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